CLIENT ADS
Bluemercury Demos / interactive quiz
Client Demos/Advertisements, Storyboarding, Quiz Logic, Product Showcase
CONTEXT
Designed a suite of ad creatives and an interactive skincare quiz concept for Bluemercury. Deliverables spanned display ads, social ads (Instagram/TikTok), email banners, and an in-store digital signage concept.
The quiz flow walks users through skin type and goals to surface personalized product recommendations. Requested units included the skincare routine quiz flow, a “Love your Curls” ad, and a spa/event invitation. Each adapted across web, social, and OOH formats.
Ad campaign and interactive quiz concept
Role: Lead Design · Concept · Storyboarding · Production
Team: Alexis Kohut, (PM), Bluemercury stakeholders (via Netsertive), Netsertive Product Team (QA / Testing), Cleana Broman (Lead Design)
QUIZ
Interactive skincare quiz flow: skin type, goals, and personalized product recommendations.
Designed for social ad placement.
QUIZ
I also developed a TikTok ad series ("Your ritual, curated.") as a proactive recommendation. This bottom set was a direction not in the original brief, but was an example of content direction I'd like to see Bluemercury lean into further.
