LOCALIZED AD DESIGNS
Nike Localization Demos
Client Demos, Mocks, Digital Advertisements, Design Systems
CONTEXT
Nike stakeholders were interested in exploring what geo-localized advertising could look like. I worked with our sales team and PM to build the first demo campaign, using the Nike Store in Bellevue Square Mall as our test case.
Direction was loose, but they gave us a few clear asks: feature the Metcon 6, show an outfit picker that pairs outfits with shoe colors, and call out in-store savings.
Secured an ongoing 3-month renewable Nike pilot. Client-reported ~$18K per quarter (internal leadership).
Internal leadership briefing and client communications; full documentation subject to NDA.
Nike Metcon 6: Localized Demo for Bellevue Square
Role: Lead Design · Concept · Production · Animation
Team: Jordan Dunham, Katie Ruiz (PM), Bryanna Kluitz (Sales), Nike retail stakeholders (via Netsertive), Netsertive Product Team (QA / Testing), Cleana Broman (Lead Design), Allison Hickok (Design)
DESIGN RESPONSE
Metcon 6 Outfit customizer:
Nike stakeholder provided a mock of a localized outfit-picker interface.
INITIAL
REFINEMENT
PROTOTYPE
Pairs shoe color to corresponding outfit combos.
Outfit combos from Nike’s Metcon 6 web page.
COMPONENTS
DESIGN SYSTEM
Created re-usable and re-mashable baseline design system for localized ad creation. Made to ensure consistency among design team for future projects.
WEB/SOCIAL ADS
Localized web and social ads. Selected responsive templates used across channels.
PRE-PITCH EXPLORATION + CONTRACTED WORK
Nike Rain wear animated ad.
